Norwegian Air Shuttle A/S: The Kilt

by admin

BRIEF
Make Stockholmers aware of airline company Norvvegian’s Iow fare flights to their new destination Edinburgh.

 

SOLUTION
We took Edinburgh to Stockholm by turning two adshels into a famous symbol for the destination. Two adshels was turned into the Iovver pans of an immodest Scotsman, challenging bassers to “Discover the Jewels of Scotland”.

 

RESULTS
More than 22% of the Stockholm residents saw at least one of the Kilts or any of the other 3 parts of the campaign. That means we reached more than every fifth of the over 2 million inhabitants of Sweden’s largest city with only five outdoor pieces. Also, a large number of people from countries such as Japan, Russia, Brazil and USA helped spreading the campaign on blogs and Tvvitter. A Google search on “Norwegian New
Destinations” gives a good idea on how these 5 outdoor ads has gone international.

 

Advertising Agency: Volt AB, Sweden
Copywriter: Petter Nylind
Art Director: Karl Andersson
Retouch: Staffan Kjellvestad
Final Art: Åsa Stjärnquist
Account Director: Louise Wallgren

 

 

 

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