Red Nose Day is a TV charity event, where celebrities take on huge, daunting challenges to raise money. Brands play their part by selling special fundraising packs. We aimed higher. We brought our beloved brand mascot – PG tips Monkey – to life in the real world, building a robot Monkey who took on his own towering feat: climbing Europe’s tallest building. We asked fans to support Monkey’s heroics by buying special packs.
Advertising Agency:HeyHuman, London, United Kingdom
Executive Creative Director:Bo Hellberg
Creative Director:Shnoosee Bailey
Art Director:Dai Roberts