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o show the world its commitment to deliver a quick and personal replies to consumers who get in touch via social media, the Dutch carrier has come up with a sweet idea: 140 characters, 140 KLM employees. Normal Facebook and Twitter typed responses have been replaced with a living alphabet made up of 140 KLM employees.
For 12 hours KLM employees in an hangar at the Schiphol airport have been composing live messages in reply to consumers’ questions submitted in form of tweet or post.