LinkedIn is primarily known as a professional business network. Yet, it also has a quite creepy and voyeuristic side: the ‘who’s viewed your profile’ feature. Vier and BBDO used this functionality to announce the launch of ‘Stalker’, a new thriller series.
They created a fictional LinkedIn profile for ‘Stalker’ and filled it out with broadcast info, an exclusive trailer and some personal yet very disturbing details. ‘Stalker’ viewed about 12,000 other LinkedIn profiles.
All those victims got a notification that a certain ‘Stalker’ had looked at their profile. 63% got curious and viewed Stalker’s profile in return.