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Have you ever went t a music festival? Well, chances are real that then you played with this giant ball, carried and pushed around by the crowd. Well HP came up with a great idea to put a photo camera inside the ball so everybody could be portrayed. In the ball a Wifi-antena was also installed so the video images could be streamed live on the big screens.
Company: HP
Agency: AlmapBBDO, São Paulo
Country: Brazil