the competition “Sweden’s safest hands” kicked off. A competition where we challenge people in Sweden to carry parcels as safe as the Swedish Post, by using their iPhones. If you “deliver” the digital parcel intact, before everyone else, you win the content (with a value between 300 and 5000 SEK). The content is delivered to the winner the very next day. Every day at 6 AM, 12 PM and 6 PM a new parcel is released in the app. 42 parcels in total. The competitors have 24 hours to deliver the parcel. The competition lasts until October 9th.
Download app here: http://itunes.apple.com/se/app/id461731785?mt=8
Advertising Agency: Åkestam Holst, Sweden
Web / App production: From Stockholm With Love
Sound production: Plan 8