To launch the new Stress Protect Deo, NIVEA put passengers at the airport in an unexpected and stressful situation: They were called out to be a suspect of a crime. In order to be protected for the next stressful situation, they were provided with the NIVEA Stress Protect Deo afterwards.
Advertising Agency: Felix & Lamberti, Hamburg, Germany
Creative Director / Copywriter: Felix Schulz
Art Director: Johannes Widmer
Additional credits: JOTZ! WEFILM