Vodafone Ireland has connected the Make Someone Happy campaign on the Vodafone Playground Facebook page with “Christmas Laser Grafitti”, a project combining projection mapping and street art. Laser technology from Spain was used by Irish grafitti artists to paint Christmas messages that had been left on the Vodafone Playground Facebook page wall. The Laser Grafitti was featured in three cities across Ireland, Dublin, Galway and Cork.
The Laser Grafitti campaign was developed at Cybercom, Dublin.
Grafitti artists were Maser, Baqsr and AKACrap.