In the year of the world soccer championship in Brazil fast food chain Giraffas presents a different experience to their customers: a mobile game that integrated with their smartphones and turns the tray paper into a virtual soccer field.
Rip the side of the paper tray, make a paper ball and flick it into the screen! A unique game that can only be played at Giraffas restaurants and turns meals much more fun.
Advertising Agency: Mood TBWA, São Paulo, Brazil
Creative Director: Valdir Bianchi
Art Director: Ricardo Correia
Copywriter: Bruno Brasileiro
Head of Digital: André Felix
Project Co/Ordinator: Rafael Coelho
Production Company: Pixellabs