Every day, many car owners park their vehicles on the parking lots provided for people with disabilities. That’s why JWT Georgia, occupied the parking with 70 wheelchairs. The communication objective for the agency was to raise the problem and change the attitude.
Advertising Agency: JWT Metro, Tbilisi, Georgia
Creative Directors: Giorgi Popiashvili, Eka Kipiani
Art Director: Aleksandre Tsitskishvili
Copywriter: Nina Nemsadze
Published: November 2014